10 July 2017

Dutch trade mission Italy 2017

DEVENTit has been granted the honour to participate in the Dutch trade mission to Italy, being part of the “Cultural Heritage” sector. This trade mission took place together with the state visit of our royal couple.

The mission visited both Rome and Milan, where leading cultural heritage organisations were attended. Guided tours and presentations were serviced, to provide us of knowledge as to how these Italian organisations deal with digitalisation and making available of their collections.

In Milaan we also had several matchmaking dialogues, being 1 on 1 conversations with parties esteemed interesting for DEVENTit, or which vice versa are interested in DEVENTit as a lucrative party.

The matches have been made in advance by the Department of Foreign Affairs, based upon the profiles and targets companies have regarding the Italian market.

The aim of DEVENTit was to locate suitable partners to represent the package Atlantis on the Italian market, with sales, implementation, training and support.

By means of these conversations we identified potentially suitable candidates. These contacts will be deepened in the near future.

In the magnificent Palazo Reale in Milan, a former royal palace, the “Trade Dinner” took place in a very welcoming hall, in the presence of ministers Ploumen and Koenders and the royal couple.

On the last day of the mission all participants of the trade mission were introduced to the King and Queen. Our royal couple took their time for each entrepreneur to enable him or her to give them a short introduction. The royal couple showed sincere interest and asked questions to learn more.

We also had the honour to have a short conversation with king Willem-Alexander and queen Maxima, which left us with a deep impression.

We can look back on a wonderful and useful trade mission. Existing business relations have been deepened and new contacts have been made. All this might result in a start for Atlantis in Italy!

Italy is one of the countries with the most cultural heritage in the world. Regarding digitalisation, collection management and making available however, it will have to catch up with a backlog; we believe that Atlantis could fulfill an effective role in this.

Our gratitude goes out to the Department of Foreign Affairs and the Dutch Ambassy in Italy, who made this all possible.

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